Embed purpose in your company articles

Every now and again a tool is produced along that is so simple and useful that you wonder why it hasn't been done before.

Purposely is a free tool to put purpose at the heart of a business. It has been designed and created by UnLtd, the Foundation for Social Entrepreneurs, in partnership with law firm Bates Wells Braithwaite and with strategic support from the Department of Digital, Culture, Media & Sport.

Businesses with a purpose beyond profit are committed to fulfilling a social, economic or environmental goal. There are more than 1.2 million of them in the UK. Purposely is a digital tool to embed purpose in a company’s governing articles. And it’s free to use.

Purposely has been developed following upon the recommendations of the 2016 Mission-Led Business Review that recommended that government should raise awareness of the existing legal flexibility to embed purpose within a conventional limited company and establish clear ways for entrepreneurs to take advantage of it.

Check out Purposely to see how you could embed your purpose into the DNA of your business.


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The Social Investment Business is the trading name for the Social Investment Business Foundation, Registered Company No. 05777484 (England), Registered Charity No. 1117185 (England & Wales), The Social Investment Business Limited, Registered in England No. 06490609, VAT No. 927456693, Futurebuilders-England Limited, Registered in England No. 05066676 and Forward Enterprise FM Ltd, Registered in England No.11238102. Registered Office: CAN Mezzanine, Borough, 7-14 Great Dover Street, London, SE1 4YR.

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